News Updates

30 Mar 2021

First whiskey experience in iconic local heritage site designed to inspire

The Macallan Experience at Raffles Hotel invites locals to explore innovative ways of knowing the luxurious single malt.

Finding innovative ways to engage our taste buds, we presented fans of one of the best-loved Scotch whiskies: The Macallan Whiskey E, an elegant experience as they embark on a thoughtful journey of the Scottish imagination behind whiskey-making,

Visitors could journey through rooms dedicated to unfolding flavors and processes that make the Scottish single-malt whisky brand so iconic. While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand. Book a reservation for the four-month long exhibition here.

Check out the iconic experiential space here:


29 Mar 2021

Hear from our people! - the creatives

Hear from interviews with Crystal, one of our studio's creative directors, on the digital solutions that are crucial in today's post-pandemic landscape.


27 Mar 2021

Kingsmen x Ideactio share about 'Making Future Memories' Webinar

This morning, we tuned in to our online talk inspiring the possibilities of revisiting memories straddling old, new, positive and negative with Ideactio's design team. 

Sharing about creating a remarkable and positive impact in content thought keeping in touch with memories that we hold on to or hope to create. At the common core of our design businesses lies at the heart of what our clients and visitors hope to encounter, we put that into service for the phygital world.


24 Mar 2021

Kingsmen recognised as top employers in The Straits Times

We are humbled to be recognised as one of Singapore's top employers in The Straits Times. A mention made possible only with the dedication and passion of our people!


24 Mar 2021

A novel retail experience of tech and mobility launches with Singtel's new box of wondere

Unveiled as UNBOXED by Singtel, it is Singapore's first 24-hour unmanned telco store.

The pop-up store was conceptualized to be a container that was modular without compromising design. A round-the-clock store kitted out with the latest digital-enabled features, service can be called upon through three video-assisted self-serve kiosks. Moving from downtown to neighborhood community, the hybrid service and lifestyle environment is shapeshifting retail experience.

Watch it in motion below


24 Mar 2021

Interview with Crystal Chu, Creative Director

Our Creative Director, Crystal Chu, had a chat with the team over at World Exhibition Stand Awards following our double win with La Prairie and LÓreal at Tax Free World Association Asia Pacific 2019. She discusses Kingsmen's resilience and response amid the COVID-19 pandemic and how we pivot according to the changing times and support brands by offering alternative solutions

To read more about the interview:


24 Mar 2021
KR+D conceptualises new living spaces for migrant workers

Building a new world for the collective begins with structural transformation. Find out the ways KR+D has reassessed quality living spaces for close-knitted community living.

A concept that hopes to start conversations and inspire others to propose alternative living spaces for migrant workers, our designers considered a new era for spatial design and planning. From layout to material, modern elements of biophilic design and modular structures speak to wellbeing being a main concern in designing community spaces.

The most iconic element of our proposed architect conceptualised a tropical vernacular for the community. The proposed structure considers large overhangs, a porous layout with a functional facade design. The octagonal shape of the building is intentional, making up eight rectangular forms of which are the positions of the rooms. Modular forms of the built aims for a fuss-free approach throught the production and construction stage, especially if implemented on a wide scale for the typical population expected for dormitories. Particular attention was emphasised on using prefabricated technology and low-density design to create a new archetypal layout that can be easily replicated and economically sound.

For more features on the project 



29 Oct 2020
Digitalising encounters at ITAP with innovative vision

Whole host of interactive virtual platforms, digital learning journeys and webinars culminates at the digital event designed for facilitation. At ITAP 2020, Kingsmen envisioned a Smart Factory; a virtual pavilion for 'TUV SUD's Gateway to Industry 4.0: The Whole of Government (WOG)'. Together with our multimedia partner, Ascend, a Smart Diagnostic Lab of the Future was created for innovative learning. 

Accompanying the pavilion were virtual tours for exploration, of which we also conceptualised a Smart Factory; TUV SUD's Gateway to industry 4.0. Tailoring to the diverse needs of companies across the manufacturing industry, the visual concept comes with bots and robotic arms, all pointing towards smart technology. Live on ITAP's website until 31st January 2021, participants can navigate the whole event in a digital tour.

With a whole host of interactive virtual platforms, digital learning journeys and wevbinars, engagement tools like interactive animated videos and maps were designed for facilitation.


26 Jun 2020
Kingsmen celebrates two wins for 'Best Stands'titles in sustainable design and unique concepts

Clinching two titles for best exhibition stands at World Exhibition Stand Awards sets the benchmark of Kingsmen's future booth quality and design. Our win comes in pairs when two of our exhibition works at Tax Free World Association (TFWA) Asia Pacific 2019 have been noticed for their outstanding qualities for the World Exhibition Stand Awards.

Our work for La Prairie at TFWA 2019 won a 'Best Stand at a Retail Industry Event (Platinum)'for delivering a store concept and shopper's experience beyond retail spaces. Breaking out from the shell of conventional exhibitions. La Prairie's booth mimics its immersive store intended to convey the brand's timelessness.

Along with that, we are elated to be attaining a milestone towards future-driven solutions with 'Best Sustainable Stand (Silver)' in World Exhibition Stand Awards 2020 with LÓreal! The collaborative effort with the brand created impacts in an eco-conscious manner and is a testament of our sustainable efforts in the industry of design and production.

Find out more about the award-winning projects below:



28 Apr 2020
Repurposing resources in COVID-19

Together with the community, we do our part in contributing resources to create a safer space for all. As we stay in solitude we maintain our solidarity to come out stronger. Shifting the assist the needs of the community, our modular structures have repurposed the halls to create living conditions for healthcare treatments. A recent project transformed Singapore Expo halls to a Community Isolation Facility. S


30 Apr 2019
Kingsmen meets with The Edge Singapore

The Edge's Corporate Watch: "Kingsmen partners with Discovery and Hasbro for new earning streams". In an exclusive interview with The Edge Singapore at The Kingsmen Experience, Kingsmen's top management shared abour the Group's next phase of transformation as it leaps into the experiential economy.





24 Apr 2019
Kingsmen and Discovery, Inc. announce plans to develop Animal Planet Travelling Experiences

Kingsmen Creatives Ltd announced that Kingsmen Xperience, Inc., its US-based subsidiary has entered into a worldwide development agreement with global entertainment company Discovery.Inc., throught Discovery Licensing ("Discovery") for the development of Animal Planet travelling experiences.

Under the worldwide development agreement, Kingsmen will co-conceptualize, create, build and operate multiple Animal Plant traveling experiences, with the first experience scheduled to open in Singapore at the end of 2019. This will be the first Animal Plant branded experience for Discovery and marks the start of an inaugural partnership between the two companies.

Leveraging on the world-class storytelling capabilities of both companines, the travelling experiences will incorporate high-quality immersive spaces that bring education alive and present fresh learning opportunities for visitors of all ages.


17 Apr 2019
Kingsmen to participate in IAAPA Expo Asia 2019

The annual International Association of Amusement Parks and Attractions (IAAPA) Expo Asia, formally Asian Attractions Expo, is happening from June 12 to 14 in Shanghai. Get a hold of use at our booth to uncover the Kingsmen Experience for yourself!


01 Mar 2019
KR+D as Official Sponsor for SingaPlural 2019

KR+D - The creative arm of the Kingsmen Group, is a new initiative in our next phase of transformation which aims to grow into a leading creative agency in service and experiential design while supporting the group.

In partnership with National Design Centre, KR+D is pleased to be the official sponsor for SingaPlural 2019's Master Lecture Series on 6th March, addressing cross-disciplinary creative works. A continuous effort, SingaPlural 2019 encourages collaboration amongst creatives and brands as part of the annual Sngapore Design Week.


29 Jan 2019
Launch of the Singapore Bicentennial at the Asian Civilisations Museum 
The launch of the Singapore Bicentennial took place on 28 January 2019 at the Asian Civilisations Museum. Part of the programme included a short ceremonial segment featuring 50 community representatives, each holding a customised lantern with four bulbs, for a total of 200 lights to symbolise the bicentennial. Called 'light-bearers, they represent a microcosm of the diverse groups that are involved in various bicentennial-related activites - ranging from the ethnic groups, schools, religious institutions, societies and various self-help and volunteer groups. The Guest-of-Honour was Prime Minister Lee Hsien Loong, who officially launch the Singapore Bicentennial, together with i Light Singapore - Bicentennial Edition by the Urban Redevelopment Authority. With him was the youngest light-bearer, a primary 6 student Kayla Choy, who represents the future of the nation. 

The Singapore Bicentennial marks the 200th anniversary of Sir Stamford Raffles's arrival in Singapore and look at the history of Singapore begfore and after 1819. Kingsmen is honoured to be part of this signifcant event. Beyond the launch, Kingsmen will be part of the upcoming marquee showcase, The Bivcentennial Experience; From Singapore to Singaporean, to be held at Fort Canning Centre and Fort Gate from June to September 2019.


24 Jan 2019
Kingsmen's new headquarters in Singapore ... The Kingsmen Experience
Kingsmen launched our new headquarters this January in a spectacular multi-sensory, audio-visual show. An evening to remember, we imagined spaces to life in stories of our new home and revealed all corners of our building with dedicated tours. We look forward to how The Kingsmen Experience can shape our future growth in this new wave of transformation!
10 Dec 2018
Kingsmen secures Marina Square Singapore for world's first NERF Family Entertainment Centre Attraction
Kingsmen Ventures Pte Ltd., a wholly-owned subsidiary of Kingsmen Creatives Ltd, is pleased to announce that it has secured Marina Square in Singapore as the venue for the world's first NERF-dedicated arena, slated to open in fourth quarter of 2019. This follows a licensing agreement between Kingsmen and Hasbro International. Inc. earlier this year to co-conceptualise, create, build and operate multiple NERF family attractions across Asia Pacific. 
21 Jun 2018
Futsal with a cause 
Our first community engagement with SHINE Children & Youth Services kicked off on 31 May with an afernoon of futsal fun with studens from Holy Innocent's High School at Kovan Sports Centre. The teams played hard in the matches, with players displaying nifty footwork and teamwork. Everyone thoroughly enjoyed the games and had a great work out too.
21 Jun 2018
FORMULA 1TM season is back in Singapore again! 
With the FORMULA 1TM Singapore Grand Prix back, Kingsmen is excited to be part of the action once again. We are pleased to announce that we have been recently awarded contracts worth S$29 million to-date.
05 Jun 2018
General Post Office recognized at SG Mark 2018
We are pleased to shared that General Post Office at SingPost Centre was accorded the Singapore Good Design Mark at the SG Mark 2018!

08 Feb 2018
Kingsmen and Hasbro announce plans to open NERF Family Entertainment Center attractions
Kingsmen Creatives announced that Kingsmen Xperience, its US-based subsidiary, has entered into a licensing agreement with Hasbro International, Inc. to create, build and operate the NERF brand of family entertainment center (FEC) attractions across Asia Pacific.

Under the agreement, Kingsmen wil co-conceptualise, create, build and operate multiple NERF FEC locations with the first location to open by 2019 in Singapore. Each stand-alone indoor entertainment facility will feature multiple activity zones, merchandising and food & beverages areas.

The agreement between Hasbro and Kingsmen marks the start of an inaugural partnership and entry into the development and operation of NERF FEC attractions across Asia Pacific.


08 Jan 2018
Singapore Cruise Centre picks exclusive OOH Media partner
Singapore Cruise Centre (SCC) has appointed Kingsmen Ooh-media as its exclusive OOH media and advertising agency with effect from 1 February 2018. Kingsmen’s contract will cover media and advertising at SCC’s terminals at HarbourFront, Tanah Merah and Pasir Panjang.

SCC said Kingsmen’s appointment will enable it to use the latest digital technologies to reach out to and engage terminal users and also carry out integrated marketing programmes for its advertisers

Christina Siaw, CEO of SCC, said: “Advertising has evolved considerably over the past years from traditional advertising such as billboards, light boxes and other forms of static advertising to digital technology with experiential marketing techniques. We believe Kingsmen’s creative use of technology to deliver integrated media solutions to marketing campaigns, events and other media activities, will help maximise our advertisers’ effectiveness in engaging their audience across our platforms.”

Siaw added that Kingsmen plans to deploy technologies such as augmented/virtual reality, sound domes, customised mobile applications and photo booths, which will be launched progressively to improve the aesthetic of advertisement displays at its premises.

Kingsmen will also combine marketing and media strategies with events that focuses not only on brand activation, interactive media, social media engagement, but also out-of-home assets such as LED screens, ambient network and transit bus network.

SCC said the innovative advertising platforms from Kingsmen will help its advertisers to enhance brand visibility to the millions of passengers that pass through its terminals each year. It will also provide a new and interesting visual experience for passengers.

Danny Lim, managing director of Kingsmen Ooh-Media said:

“The OOH industry is growing rapidly in Singapore and advertisers recognise the need to utilise creative platforms to engage and connect with their audiences. We are confident that our innovative OOH platforms via Singapore Cruise Centre will create endless possibilities of interaction and enhancing the traveller’s experience. By employing comprehensive advertising solutions, this will ultimately create more e-commerce opportunities and optimising visibility for both advertisers and their brands.


13 Dec 2017
Kingsmen Vietnam celebrates 25 years of delivering innovative solutions
Kingsmen Vietnam celebrated its 25th anniversary at the Intercontinental Saigon on 8 December. The spectacular gala event was attended by key clients, associates and regional management within the Group. One of the night’s highlights included the auction of 10 bespoke Humpty Dumpty ceramic pieces designed by the children and celebrity mentor artists for their CSR campaign – “The Creative Journey of Humpty Dumpty, Presented by Kingsmen”.
31 Oct 2017
Kingsmen supports disadvantaged youth
On 29 October, over 500 participants came together to celebrate creativity and promote inclusiveness at a charity walk organised by Kingsmen Vietnam. The walk was part of an effort to raise funds to benefit disadvantaged youth from five selected social welfare centres in Ho Chi Minh City (HCMC) and Bà Rịa-Vũng Tàu Province. Visitors also took the opportunity to check out the upcoming pop-up store that will be launched in November at major shopping malls in HCMC; including Saigon Centre, SC ViVoCity and Crescent Mall. This pop-up store will be selling Humpty Dumpty commemorative statues that were specially designed by the winners of the Humpty Dumpty Design Contest.
3 Oct 2017
A creative journey with Humpty Dumpty
As part of a series of celebratory events leading up to Kingsmen Vietnam 25th anniversary, a Humpty Dumpty design contest led by renowned mentor artists was recently organised by four social centers & orphanges. The event provided a platform for the disadvantaged youth to explore and nurture their creativity.
28 July 2017
Kingsmen Hong Kong celebrates 20 years of breakthrought success in delivering creative solutions
Kingsmen Hong Kong celebrated its 20th anniversary at the Hyatt Regency Tsim Sha Tsui on 28 July. The spectacular gala event was attended by key clients, associates and the regional management within the Group. Featuring a red path traversing two elliptical shapes, Kingsmen Hong Kong's anniversary logo represents its journey over the past two decades. The upward motion of the red path signifies Kingsmen Hong Kong soaring to new heights as it continues its pursuit of excellance.
08 May 2017
Kingsmen was accorded the Exceptional Achievement Award at the Singapore Tourism Awards 2017
Organised by the Singapore Tourism Board to recognise industry excellence, the Singapore Tourism Awards took place last week with eight categories for MICE and business events. Kingsmen Exhibits was honoured to be accorded the Exceptional Achievement Award, for being named Best Business Event Service Provider for three consecutive years (2016, 2015, 2014). We continue to look forward to raising the bar for Singapore’s MICE industry!
20  Dec 2016
Celebrating 40 years of making the ordinary extraordinary
Held at the Ritz Carlton Millennia on 16th December, our 40th anniversary was a night to remember. The gala event was attended by several hundred guests, including long-time clients, friends and associates. Our Chairman, Mr. Benedict Soh, together with our Deputy Chairman, Mr. Simon Ong, and our Guest-of-Honour, Mr. Lionel Yeo, Chief Executive of the Singapore Tourism Board (STB), presented Dr Ang Seng Bin, Chairman of Students Care Service (SCS) a cheque of S$353,002.10, representing the total amount of funds raised by Kingsmen from 2015-2016 through various events. As the evening ensued, Kingsmen staff showcased their creativity through entertaining performances about our journey throughout the last four decades and in anticipation of the exciting years to come.

03  Nov 2016
Kingsmen and SCS bring joy to the elderly folks
In our last community engagement with Students Care Service (SCS), over 50 Kingsmen employees and youth from SCS spent a meaningful afternoon with residents of Lee Ah Mooi Old Age Home – a Geriatric nursing home that seeks to provide affordable, professional and personalised eldercare services for the sick and needy in Singapore.

Apart from spending quality time getting to know the residents, we also interacted through activities such as bingo and a sing-along session. With a gentle touch, simple hug and sincere heart, we brought smiles to the elderly folks.


13  Oct 2016
Kingsmen scores a hat trick at the Singapore Tourism Awards 2016
Kingsmen is extremely thrilled to have scored a hat trick for Best Business Event Service Provider for Gastech Conference & Exhibition 2015 at the Singapore Tourism Awards 2016.  The award recongnises and celebrates the industry's best for delivering exceptional experiences and showcasing enterprise excellence.

Congratulations to our Gastech team for their hard work and excellent service!

06  Sep 2016
Kingsmen's Smart Pop-up Concept - designed to drive retail innovation
Kingsmen Projects Pte Ltd a wholly-owned subsidiary of Kingsmen Creatives Ltd, introduced a new generation of smart retail pop-up concepts, in collaboration with Robinsons & Co. Ltd, at Robinsons the Heeren in Orchard Road, Singapore. The pop-up retail space is embedded with state-of-the-art-in-store analytics hardware and software, and adopts a holistic approach driven by measurement of returns on experience through technology. Through media sensors, the footfall and kinetic map of a customer's movement are caprtured daily and insightful data is generated, enabling brand merchants to effectively plan their store resource allocation, reformat visual merchandise displays and manage real-time product inventory. Brands within Robinsons are thus given a change to engage their customers in a unique way beyond the traditional department store floor.
15  Aug 2016
Kingsmen Charity Walk & Bike 2016
On 13th August, youth from Students Care Service (SCS) came together with Kingsmen and participated in a creative initiative that embraced both design and sport! For the first time in Singapore, 50 bespoke bicycles designed by our headquarter's creative team were presented to the youth by the Guest-of-Honour Dr Janil Puthucheary, Minister of State, Ministry of Communications and Information & Ministry of Education and Kingsmen's management team at our inaugural Charity Wlk & Bike event at Bay East Garden. We are honoured to be part of a worthy cause that seeks to maximise the potential of youth for their future. As a group, we are committed to giving back to the communities in which we operate throughtout the region.
21 Jun 2016
Kingsmen at Asian Attractions Expo 2016
This year's Asian Attractions Expo (AAE) took place on an unprecedented scle, with more than 350 exhibiting companies occupying 11,500sqm of show floor area - a 22% increase over last year's show in Hong Kong. Apart from exhibiting at the show, Kingsmen also invited over 120 leisure and attratcions industry professionals to attend the networking session held at POP at Three on the Bund, which offered a panoramic view of the city. Directors together with sales and marketing representatives from Kingsmen's offices in Singapore, Beijing, Hong Kong, Korea and Taiwan were present to connect with key influences in the industry. Following the sucessful 2016 edition on Shanghai, IAAPA has announed that the 2017 AAE will be hosted in Singapore.
08 Jun 2016
Kingsmen's Charity Golf Tournament 2016
More than 140 avid golfers played golf for a good cause at Kingsmen's very first charity golf tournament at the Singapore Island Country Club yesterday. All funds raised will go towards supporting youth engagement & intervention programmes run by our CSR partner, Student Care Service (SCS). A very big thank you to all participants, sponsors and donors for their generous support!

d23 May 2016
Kingsmen Supports Football with a Heart 2016
Over the Vesak Day weekend, Kingsmen supported Football with a Heart 2016 as a Gold Sponsor at the National Stadium in Singapore Sports Hub. Co-organisers Singapore Pools, Sports Singapore and the Football Association of Singapore, selected nine beneficiaries (President's Challenge...



17 Nov 2015
Kingsmen wins second consecutive 'Business Events Service Provider of the Year' award
Kingsmen was once again named 'Business Events Service Provider of the Year' at the 2015 Singapore Experience Awards for the BNP Paribas WTA Finals SIngapore presented by SC Global.
04 Nov 2015
Expo Milan 2015: Engaging, Exciting & Emotional, Exhibit City News (November 2015)
Kingsmen explores how the various national pavilions combine stunning landscapes with engaging and exciting content to keep visitors entertained from start to end.
22 Oct 2015
Exhibitions receives Bronze Award at the IDCS Design Excellence Awards 2015.
Kingsmen's Korea office was presented with a Bronze Award by the Interior Design Confederation Singapore (IDCS) at the Design Excellence Awards ceremony held at the Singapore Repertory Theatre on 21st October 2015.
01 Sep 2015
Exhibitions Beyond the Tradeshow Floor, Exhibit City News (September 2015)
Kingsmen shares how exhibition organizers and exhibitors are increasingly looking beyong conventional event venues to transform untouched or raw spaces in a bid to envelop audiences in exciting, authentic brand experiences.
14 Aug 2015
First Impressions Matter: Creating a Visual Impact
Kingsmen discusses how the design of a booth is critical for any exhibitor, and every little details count.

2 June 2015
Kingsmen proudly support the 28th SEA Games
Kingsmen is pround to support Team Singapore and The Singapore Southeast Asian Games Organising Committee (SINGSOC) in delivering an exciting event for all now till 16th June.


2 June 2015
Kingsmen Ooh-Media bags bronze award
Our alternative marketing division, Kingsmen Ooh-Media, was celebrated as the Bronze winner for "Event Marketing Agency of the Year" at Marketing Magazine's Agency of the Year 2015.